As our name suggests, Blak Labs is a creative collective of diverse senior talents who focus on collaboration, co-creation and creative care. We work in film, print, digital, outdoor, activation, experiential and even word of
mouth. We don’t necessarily want to be the biggest. Nor do we have to be outrageously famous. But we do want to be the best in what we do. Why are we a Lab? Because this is something of an experiment and we're always cooking up fun ways to get your brand or product stuck inside your customers mind.

What we do

We are a full-service micro-agency with a collaborative, multi-disciplinary approach. We provide our clients with bespoke ideas that add to the brand’s story, creating powerful, resonant concepts that create conversation and positive action wherever they are seen. We are small and by nature, a challenger. By being selective about the nature of clients (the Davids rather than Goliaths) and the number of campaigns delivered at a time, we are able to deliver a unique focus on the quality of thinking and creative execution that sets us apart from the bigger boys and those do-as-you’re-told smaller shops.


What's the Point of Difference?

Ah-ha. Everyone’s got one. And so have we.

Ours is simple. We focus on delivering quality projects with tender loving creative care (TLC©). Our partners work directly on your business, getting intimately involved from brief to strategy, creative to execution. We believe that your business benefits from higher levels of tlc with senior talent throughout the conversation. Lower overheads from leaner teams. Faster development times. And higher quality of service and creative.

Better by time and design.


Our approach

We are collaborative by nature. We believe ideas can come from anywhere. And as a result, the ideas we create in collaboration with clients and customers are more likely to be successful. When we take on a project, our first thought is not to win an award but to find innovative ways to solve your business problem. We do this through a mix of insight about what your customer needs or wants, understanding of your business and the opportunity in your category. And because we spend a great deal of time listening and understanding the issues before we put pen to paper, we believe that the integrated solution that we arrive at will benefit your business for years to come. (Or until the next product innovation comes along.)

The work

We are into our eighth year. So far, we’ve helped City Developments Limited, Danone Dumex, EZ-Link, Gardens by the Bay, Genting Singapore, GlaxoSmithKline, Maybank, NParks, River Safari, Wisma Atria and Dr Tony Tan. We’d love to add your brand to the list.

Contact us



T: 65 6396 0338
F: 65 6396 0337

[email protected]